Who's on your mailing list?

Who's on your mailing list? That's a very valid question to ask any artist or musician who is serious about their music. Every artist wants to get more people on their mailing list. Ironically, most artists wouldn't be able to tell you anything about the individual people on their mailing list except that most of them have come to at least one show. By not knowing who is on your mailing list you are losing thousands of dollars a year in product sales. Let me give you two examples.

First, an artist many of you know from the Music Strategies Seminars, and an artist I have been working with for the last year, is Tomas Michaud (www.TomasMichaud.com). Tomas was familiar with a fan of …